Combined 3-Month Totals: $46,903.64 total spend across both platforms, 79,391 clicks, 1,755,961 impressions, and 1,783 leads generated.
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| Brand - A | $4,255.99 | 700 | 20,568 | 158 | 3.40% | $6.08 | $26.94 |
| Leads-Performance Max || | $2,280.50 | 1,255 | 23,393 | 219 | 5.36% | $1.82 | $10.41 |
| General - C | $2,280.16 | 395 | 8,484 | 123 | 4.66% | $5.77 | $18.54 |
| Brand - A So-Cal | $889.45 | 233 | 4,001 | 17 | 5.82% | $3.82 | $52.32 |
| DSA | $419.76 | 212 | 3,427 | 30 | 6.19% | $1.98 | $13.99 |
| Leads-PMax | SoCal | $303.48 | 158 | 2,763 | 12 | 5.72% | $1.92 | $25.29 |
| Services - B | $131.87 | 64 | 1,165 | 9 | 5.49% | $2.06 | $14.65 |
| Competitors | $63.69 | 54 | 1,213 | 10 | 4.45% | $1.18 | $6.37 |
| Total | $10,624.91 | 3,071 | 65,014 | 578 | 4.72% | $3.46 | $18.38 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC |
|---|---|---|---|---|---|---|
| Shippenvile | Traffic [AI Form] | $1,242.75 | 3,329 | 153,551 | 0 | 2.17% | $0.37 |
| York | Traffic [AI Form] | $1,241.36 | 4,614 | 143,613 | 1 | 3.21% | $0.27 |
| Pittsburgh | Traffic [AI Form] | $619.92 | 3,090 | 67,240 | 0 | 4.60% | $0.20 |
| Colombus | Traffic [AI Form] | $618.77 | 4,337 | 72,629 | 0 | 5.97% | $0.14 |
| Grand Rapids | Traffic [AI Form] | $310.44 | 3,377 | 39,524 | 0 | 8.54% | $0.09 |
| Lexington | Traffic [AI Form] | $307.69 | 1,900 | 34,944 | 1 | 5.44% | $0.16 |
| BAR Customers | Open House | $59.22 | 296 | 6,752 | 0 | 4.38% | $0.20 |
| Total | $4,400.15 | 20,943 | 518,253 | 2 | 4.04% | $0.21 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| Brand - A | $4,256.39 | 763 | 16,964 | 192 | 4.50% | $5.58 | $22.17 |
| General - C | $2,280.07 | 373 | 9,559 | 101 | 3.90% | $6.11 | $22.57 |
| Leads-Performance Max || | $2,240.18 | 1,285 | 22,397 | 212 | 5.74% | $1.74 | $10.57 |
| Brand - A So-Cal | $934.17 | 221 | 3,039 | 19 | 7.27% | $4.23 | $49.17 |
| DSA | $427.06 | 198 | 2,589 | 28 | 7.65% | $2.16 | $15.25 |
| Leads-PMax | SoCal | $325.65 | 139 | 4,223 | 13 | 3.29% | $2.34 | $25.05 |
| Services - B | $123.67 | 69 | 1,256 | 5 | 5.49% | $1.79 | $24.73 |
| Competitors | $64.57 | 48 | 962 | 5 | 4.99% | $1.35 | $12.91 |
| Total | $10,651.75 | 3,096 | 60,989 | 575 | 5.08% | $3.44 | $18.52 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC |
|---|---|---|---|---|---|---|
| Shippenvile | Traffic [AI Form] | $1,201.38 | 3,173 | 125,050 | 1 | 2.54% | $0.38 |
| York | Traffic [AI Form] | $1,198.31 | 4,582 | 132,031 | 0 | 3.47% | $0.26 |
| Florida | Traffic Control Services | $843.36 | 591 | 31,229 | 5 | 1.89% | $1.43 |
| Pittsburgh | Traffic [AI Form] | $600.02 | 3,376 | 61,379 | 0 | 5.50% | $0.18 |
| Colombus | Traffic [AI Form] | $598.27 | 4,650 | 69,438 | 0 | 6.70% | $0.13 |
| Lexington | Traffic [AI Form] | $299.85 | 1,960 | 33,798 | 0 | 5.80% | $0.15 |
| Grand Rapids | Traffic [AI Form] | $299.26 | 3,801 | 35,409 | 0 | 10.73% | $0.08 |
| Florida | Engineering Services | $5.58 | 1 | 282 | 0 | 0.35% | $5.58 |
| Total | $5,046.03 | 22,134 | 488,616 | 6 | 4.53% | $0.23 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| Brand - A | $4,264.02 | 850 | 17,640 | 208 | 4.82% | $5.02 | $20.50 |
| General - C | $2,280.25 | 520 | 11,559 | 126 | 4.50% | $4.39 | $18.10 |
| Leads-Performance Max || | $2,280.04 | 1,179 | 16,402 | 194 | 7.19% | $1.93 | $11.75 |
| Brand - A So-Cal | $903.70 | 137 | 1,607 | 20 | 8.53% | $6.60 | $45.19 |
| DSA | $425.59 | 251 | 2,745 | 45 | 9.14% | $1.70 | $9.46 |
| Leads-PMax | SoCal | $297.19 | 133 | 2,217 | 9 | 6.00% | $2.23 | $33.02 |
| Services - B | $130.22 | 65 | 977 | 10 | 6.65% | $2.00 | $13.02 |
| Competitors | $60.67 | 57 | 1,067 | 4 | 5.34% | $1.06 | $15.17 |
| Total | $10,641.68 | 3,192 | 54,214 | 616 | 5.89% | $3.33 | $17.28 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC |
|---|---|---|---|---|---|---|
| York | Traffic [AI Form] | $1,236.67 | 5,305 | 131,970 | 0 | 4.02% | $0.23 |
| Shippenvile | Traffic [AI Form] | $1,232.26 | 3,924 | 138,717 | 1 | 2.83% | $0.31 |
| Florida | Traffic Control Services | $926.11 | 623 | 37,675 | 4 | 1.65% | $1.49 |
| Colombus | Traffic [AI Form] | $618.60 | 5,296 | 86,740 | 0 | 6.11% | $0.12 |
| Pittsburgh | Traffic [AI Form] | $616.66 | 3,964 | 72,439 | 0 | 5.47% | $0.16 |
| Lexington | Traffic [AI Form] | $308.81 | 2,179 | 34,517 | 1 | 6.31% | $0.14 |
| Grand Rapids | Traffic [AI Form] | $308.24 | 4,160 | 37,893 | 0 | 10.98% | $0.07 |
| Fort Wayne | Traffic [AI Form] | $291.77 | 1,504 | 28,924 | 0 | 5.20% | $0.19 |
| Total | $5,539.12 | 26,955 | 568,875 | 6 | 4.74% | $0.21 |
| Metric | May | June | July | Trend |
|---|---|---|---|---|
| Spend | $10,624.91 | $10,651.75 | $10,641.68 | Stable |
| Clicks | 3,071 | 3,096 | 3,192 | +3.9% |
| Impressions | 65,014 | 60,989 | 54,214 | -16.6% |
| Leads | 578 | 575 | 616 | +6.6% |
| CTR | 4.72% | 5.08% | 5.89% | +24.8% |
| CPC | $3.46 | $3.44 | $3.33 | -3.8% |
| CPL | $18.38 | $18.52 | $17.28 | -6.0% |
| Metric | May | June | July | Trend |
|---|---|---|---|---|
| Spend | $4,400.15 | $5,046.03 | $5,539.12 | +25.9% |
| Clicks | 20,943 | 22,134 | 26,955 | +28.7% |
| Impressions | 518,253 | 488,616 | 568,875 | +9.8% |
| Leads | 2 | 6 | 6 | +200% |
| CTR | 4.04% | 4.53% | 4.74% | +17.3% |
| CPC | $0.21 | $0.23 | $0.21 | Flat |
| Reach | 269,257 | 276,107 | 325,564 | +20.9% |
Google Ads: Consistent lead machine. Spend remained stable at ~$10,600/month across all 3 months while lead volume improved from 578 in May to 616 in July (+6.6%). CPL dropped from $18.38 to $17.28, and CTR improved from 4.72% to 5.89%. The account is getting more efficient over time.
Meta Ads: Massive traffic driver, low lead conversion. Meta generated 70,032 clicks across the 3 months at an average CPC of $0.21, but only 14 tracked leads. These campaigns are focused on awareness and traffic (AI Form campaigns) rather than direct lead generation. The Florida campaign was the best lead producer (9 leads across June and July).
Top Google campaigns by efficiency: Leads-Performance Max || consistently delivered the best CPL ($10.41 to $11.75 range across all 3 months) while the DSA campaign improved significantly in July, dropping to $9.46 CPL. Competitors campaign maintained the lowest CPC at around $1.06 to $1.35.
New campaign launch in July: The Fort Wayne | Traffic [AI Form] campaign launched in July, spending $291.77 with 1,504 clicks at $0.19 CPC. This expanded TMI's Meta geographic reach into a new market.